VIDEO PRODUCTION AND EDITING
Video for better SEO
It wasn’t all that long ago that we were talking about how mobile was growing and the impact it would have in changing the marketing landscape. Been there, done that. So what’s the next thing that will revolutionize the marketplace? There’s a good chance it is video.
Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages.
Are you aware of the impact video marketing can have on your business?
Video marketing has become an essential marketing tactic, and search engines have made note of the fact that the most valuable websites offer both text and video content. As such, they’re ranking sites offering video content higher in the SERPs (Search Engine Results Page).
Some important facts you should know about video marketing are that adding video in marketing emails can increase click-through rates by as much as 300 percent. Also, video marketing’s importance is steadily rising because mobile video consumption rates double each year. Perhaps the most attractive aspect of video marketing is that it is often free and requires no investment funds. It is and has always been free to post on video sites like Youtube and Vimeo.
Way back in 2009, a study conducted by Forrester showed that website pages that include videos are 50 times more likely to come up for a keyword result for which Google offers video results than website pages that had no video. Clearly, video marketing can raise your website’s ranking in the SERPs in addition to improving other factors for your online marketing efforts like click-through rates and bounce rates.
How do videos improve ranks?
There are a few major reasons why videos improve SEO rankings. One big reason is that they create a lot of backlinks to a website. Also, they stir up more interest online because a lot of Internet users would rather get information visually and orally rather than having to do the reading. Another thing to consider is that videos themselves will rank in SERPs, and this means they can create another channel to your website.
Appealing to Online Visitors with Convenience
A lot of Internet users are a lot more likely to click on a video link in a SERP than a text link. Some topics have to be addressed visually. A video link can give you a great opportunity to not only present information in a more accessible way for viewers, but it can also give you a chance to showcase your product or service in action scenes. If you’re looking to attract viewers to video links thanks to their convenience in presenting information, consider the following three video marketing tips: Make sure your video is placed “Above the Fold” on the page or above the bottom when the visitor has not yet scrolled down.
Be careful to create titles that are accurate descriptions of what’s contained in the video.
We know that more and more people are watching videos on mobile devices. Often times viewers are in quiet areas where they can’t turn on the sound. To offer convenience and increased engagement, include subtitles to the video. This way viewers can understand the message, without having to turn on sound. If the video is too long, consider a subtitle service to do the closed captioning for you.
Is a video really that good?
YES! It really is. One of the single biggest reasons individuals perceive video to be over priced is simply down to them not understanding the true return on investment video can provide. In context, £2,500 may seem like a lot of money for 90 seconds of promotional video production, however you need to look at the return that the video will provide you with. When for example you might have budgeted £2.500 for your entire marketing budget this is going to seem like a huge risk, right? Well, yes it is. But there is one thing you can be certain about, a well thought out and correctly professionally produced video has a very high chance of literally being able to change your business in a matter of days.
But for now, let’s go with our live action example for Laundrapp and breakdown the production elements and costs:
1. Pre-Production (concept development, production planning and model casting) Approx. £500
2. Production (shooting the promo – 1-day) – Crew involved: Producer/Director, Cinematographer, Model, plus Equipment £1,000.
3. Post-Production (editing, colour grading, voiceover recording, music sourcing, sound mixing/mastering, corporate music license.) Approx. £1,000.
So an approximate cost to produce 90 seconds with a model/artist promo is £2,500
Video Production Prices
1 Days Filming at the Event
3 days Post-Production
Basic Motion Graphics/ Animation
Single Music Track
Professional Camera Operator for a day
2 Days Filming at the Event
5 days Post-Production
Basic Motion Graphics/ Animation
Single Music Track
Interviews / Vox Pops
Extensive Motion Graphics/Animation
Social Media Videos
Additional Days Filming
Background (parallax) images where required
Model/Actor to deliver a script
Multiple Music Tracks
Each video is different. If you call us to discuss your project we will provide you with a proposal and a free quote.
Prices exclusive travel & VAT
How can we help your business grow?
The reason for such rapid growth in video advertising is its effectiveness.
Video already makes up 64 percent of all internet traffic, according to Cisco’s 2016 Visual Networking Index, and it’s forecast to grow to 80 percent of all traffic by 2018. The popularity of the video has spread to advertising and marketing, as well, with eMarketer estimating that $7.77 billion will be spent on online video advertising in 2017.
Spend on video advertising is expected to almost double in the next four years, to $14.38 billion, with mobile growing at an average rate of 65 percent. Even the much-maligned desktop will experience growth in video advertising at an average rate of 11.5 percent per year.