VIDEO PRODUCTION AND EDITING

It wasn’t all that long ago that we were talking about how mobile was growing and the impact it would have in changing the marketing landscape. Been there, done that. So what’s the next thing that will revolutionize the marketplace? There’s a good chance it is video.
Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages.

Video marketing has become an essential marketing tactic, and search engines have made note of the fact that the most valuable websites offer both text and video content. As such, they’re ranking sites offering video content higher in the SERPs (Search Engine Results Page).

Some important facts you should know about video marketing are that adding video in marketing emails can increase click-through rates by as much as 300 percent. Also, video marketing’s importance is steadily rising because mobile video consumption rates double each year. Perhaps the most attractive aspect of video marketing is that it is often free and requires no investment funds. It is and has always been free to post on video sites like Youtube and Vimeo.

Way back in 2009, a study conducted by Forrester showed that website pages that include videos are 50 times more likely to come up for a keyword result for which Google offers video results than website pages that had no video. Clearly, video marketing can raise your website’s ranking in the SERPs in addition to improving other factors for your online marketing efforts like click-through rates and bounce rates.

How do videos improve ranks?

There are a few major reasons why videos improve SEO rankings. One big reason is that they create a lot of backlinks to a website. Also, they stir up more interest online because a lot of Internet users would rather get information visually and orally rather than having to do the reading. Another thing to consider is that videos themselves will rank in SERPs, and this means they can create another channel to your website.

Appealing to Online Visitors with Convenience

A lot of Internet users are a lot more likely to click on a video link in a SERP than a text link. Some topics have to be addressed visually. A video link can give you a great opportunity to not only present information in a more accessible way for viewers, but it can also give you a chance to showcase your product or service in action scenes. If you’re looking to attract viewers to video links thanks to their convenience in presenting information, consider the following three video marketing tips: Make sure your video is placed “Above the Fold” on the page or above the bottom when the visitor has not yet scrolled down.

Be careful to create titles that are accurate descriptions of what’s contained in the video.
We know that more and more people are watching videos on mobile devices. Often times viewers are in quiet areas where they can’t turn on the sound. To offer convenience and increased engagement, include subtitles to the video. This way viewers can understand the message, without having to turn on sound. If the video is too long, consider a subtitle service to do the closed captioning for you.